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The brief comes first.
Three ways in. A written brief is the one we would pick, because it lets the first conversation go straight to the work.
Ways in
What makes a brief worth answering.
None of this needs to be tidy. It needs to be honest.
The decision you are trying to make.
Not the deliverable. The deliverable is downstream of the decision, and it is the decision we can help with.
What has already been tried.
Including the version that did not work. Especially that one, because it is the only evidence in the room.
Who has to agree.
Names, or at least seats. Design by committee is what happens when this question is answered late.
When it has to be live.
A real date is more useful to us than a comfortable one, and it changes what we would recommend.