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MERIDIAN: MERIDIAN speaks up.

MERIDIAN speaks up.

One typographic system, scaled from a ticket to a nine metre banner.

VELA: VELA earns its flag.

VELA earns its flag.

The restraint of an instrument panel, the confidence of a flag.

KIN: KIN keeps its voice down.

KIN keeps its voice down.

We took the volume out of the design and put it into the stance.

FLUX: FLUX drops the theatre.

FLUX drops the theatre.

Every gesture toward wealth removed, so the material could talk.

HALO: HALO plays the fourth quarter.

HALO plays the fourth quarter.

One cropped letterform, at every scale from a cap to a delivery fleet.

TERRA: TERRA writes the roast down.

TERRA writes the roast down.

Illustration replaced with information, set to be read from a metre away.

SABLE: SABLE engineers warmth.

SABLE engineers warmth.

One material palette from the key card to the wayfinding blade.

NOVEM: NOVEM details the detailing.

NOVEM details the detailing.

A mark that survives at nine millimetres, on paper treated as a material.

ORO: ORO bottles one grove.

ORO bottles one grove.

The label carries the grove, the date and nothing else.

ATLAS: ATLAS reads across the yard.

ATLAS reads across the yard.

A freight identity legible at forty metres and at forty millimetres.

RIVE: RIVE has nothing to hide behind.

RIVE has nothing to hide behind.

The craft moved onto the label, the tag and the care card.

NORDEN: NORDEN maps the shelf.

NORDEN maps the shelf.

Contour lines index every product to the terrain it is built for.

AUREL: AUREL takes the shine off.

AUREL takes the shine off.

A blind emboss doing the work a gold foil usually pretends to do.

PELAGO: PELAGO flies one burgee.

PELAGO flies one burgee.

A mark drawn to survive wind, salt and a 64 pixel app icon.

SOLA: SOLA just reads the label.

SOLA just reads the label.

The formula made the hero and the marketing made the footnote.

HALDEN: HALDEN takes the sign down.

HALDEN takes the sign down.

An engraved plate, a matchbook and a card, and nothing else.

KODA: KODA draws to the frame.

KODA draws to the frame.

Graphics drawn to the geometry of each model, never applied on top.

ELVA: ELVA leads with the year.

ELVA leads with the year.

One vintage numeral doing the work of an entire back label.

MØRK: MØRK is heard, not seen.

MØRK is heard, not seen.

A machined badge, a control app, and not one LED in the system.

CIRQ: CIRQ is boring on purpose.

CIRQ is boring on purpose.

Infrastructure branded to be trusted rather than admired.

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